Articles:

The key lies with the big owners.

It leads to objective analysis of every aspect of a process, every element of resource requirement, energy consumption, knowledge, and cost.It leads to testing of the value parameters each of these elements is being measured against.

It is rigorous, logical and data-driven.Its application in construction is transformational.. Design to Value may lead to a solution that is very different to the one initially conceived, but it will be a solution that is fully thought through, appropriate and complete.A built asset that delivers value across the piece.. Iterate in digital.

Our approach is to dismantle a process rigorously until we reduce it to its smallest components.Then we call on a breadth and depth of expertise to optimise every component, so that when we combine them in the complete solution, the whole will operate to the maximum efficiency of all of its parts.. From the earliest stages, we work with 3-D visualisations of processes and physical assets.

This allows us to iterate and test many variables.

Users can take a virtual reality walk through the process, to test the physical environment and anticipate issues..Digital tools enable us to experiment with a huge number of permutations of components; introducing variables, then measuring, iterating, and refining.

This approach ensures maximum flexibility with significant cost and time benefits.Together with Martin Wood, Mark founded Bryden Wood Associates in February 1995.. From 1984-95 Mark had worked with Nicholas Grimshaw's on a collection of the UK’s most influential buildings, a number having become iconic examples of the ‘Hi-tech’ movement.The 90’s saw significant change in the design and construction industry with the widespread adoption of computer aided design and methods of construction that are now commonplace..

Since 1995, Bryden Wood have sought to maintain and enhance the aspects of the architecture profession that the partners perceived as under threat from commercial pressures, and the emasculation of the profession’s status from overall design led to an aesthetic and often ‘style’ based service.They sought to exemplify the intimate understanding of the construction process, material and detailing whilst enhancing the strategic qualities that were historically essential in the architect’s role as lead consultant.